Leading Amid Disruption

CEOs across Africa are navigating an era of complexity climate alarm, geopolitical shifts, technological disruption, and economic uncertainty. This feature brings perspectives into sharp focus, revealing how top leaders define opportunity within turbulence.

Even against the backdrop of uncertainty, economic volatility, demographic shifts, and global disruptions CEOs across Sub-Saharan Africa are increasingly optimistic and strategic. According to PwC’s 28th Global CEO Survey, 63% of regional CEOs believe global economic growth will improve over the next 12 months, compared to 51% last year.

This optimism is not blind, they cite key areas driving their strategies of reinvention, operational efficiency, and sustainable vision. Indeed, half of these CEOs have diversified into new sectors in the past five years, underlining a proactive posture. Unlike a year ago, resilience has evolved into reinvention with bold moves grounded in strategic adaptation rather than reaction.

This shift has significant implications for employment. Leadership that balances renewal with optimism signals that workforce stability and job creation are possible even amid turbulence. CEOs who invest in strategic agility create environments where people can flourish, industries can evolve, and careers can grow.

Key Insights According to PwC’s 28th Global CEO Survey, 63% of CEOs in Sub-Saharan Africa believe global economic growth will improve, up from 51% last year.

CEOs are diversifying operations and doubling down on innovation. Despite lagging behind global rates, African firms are witnessing positive productivity gains from AI adoption.

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